Let’s face it, most people want knowledge now. Don’t make them work so hard to get the information. Many people come to a conclusion just by reading headlines. Is it the smartest way to learn? No, but it’s a fact of life.
Include a limited special offer (only for you)
People want to feel like they’re getting a deal. That deal is even better if no one else is getting it. Placement is important. Place the special offer in the blog post, not the main page. Anyone has access to the main page and the feeling of exclusivity is diminished.
We came for the party!
What are your readers interested in? Is the topic related to the theme of the blog? If your blog is about yoga, don’t blog about politics. If you feel the need share information that is charitable or patriotic, make a special box on your blog for that. Make sure it is relevant to the blog. A fitness blog might have a charity related to health. Keep in mind that the reader of a fitness blog is looking for articles about fitness, not philanthropy or politics. They might be interested in it if you also have information they care about first.
Don’t blow it!
You finally have traffic but they quickly close the window or back out because:
- The site loads slow
- Not what they were expecting
- Too many ads
- Looks cheesy and fake
As soon as the reader lands on your site make sure they are 100% comfortable!
- Fast loading page
- Beautiful relevant image
- Snappy title
- Interesting paragraph
- Short intriguing video
The visitor should navigate the blog article with ease, become educated on at least one thing and feel a little bit entertained. After this has been accomplished, they are ready for a call to action.
A call to action is the final and most important part of every blog post.
- Sell a product
- Sign up for mailing list
- Become a member
- Sign a petition
- Make a phone call
- visit your store
-- Create a great blog post every time by using the above checklist.